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The rise of the creative class amazon5/28/2023 ![]() ![]() He started his “life-altering” journey and enrolled in an advanced web series writing course at Mumbai’s Whistling Woods International. “I decided to give my dream a shot,” says Arneja. With a baby on the way, he couldn’t escape the safety net of his CA job, but he rolled up his sleeves and squeezed in some time to acquire new skills. OTT-writing classrooms have mushroomed-from Whistling Woods International to Mumbai Mantra’s Cinerise, AIB First Draft, Living Bridge and The Film and Television Institute of India’s full-time courses and mentorship programmes. And old Bollywood just can’t cope with this demand.Īlso read: Pushpa to Bhool Bhulaiyaa 2-Covid altered Indians’ entertainment buds, masala movies are backĮngineers to doctors, all want to write scripts These 24×7 content machines have deepened the viewer market and expanded India’s appetite for newer plotlines.Ĭontent is queen after a very long time. Today, lawyers, engineers and management professionals are either making the time or giving up their flourishing 9-5 careers to chase the new screenwriting gold rush in India.įrom writing labs to classroom courses and competitions, the explosion of Over-The-Top (OTT) platforms such as Netflix, Amazon Prime, Voot, Zee 5 and Disney+Hotstar is the new big draw for creative minds. ![]() The old rags-to-Bollywood dream story was one about actors. ![]() He had to become a storyteller.Īrneja’s isn’t a rare case. And like everybody in the world, 33-year-old Arneja also began evaluating his life choices in an uncertain world. Despite the fevered keyboard clacking and number-crunching at office, stories inspired by the Disney Hour on DD channel of his teenage years were brimming inside his head. But Netflix, Disney+ Hotstar and Amazon Prime dreams couldn’t wait. Gurpreet Arneja’s 13-year chartered accountancy career in Delhi was peaking, and at home, a baby was on the way. ![]()
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